Experience:

PopSockets: Senior CMF Product Development/Graphic Designer
Boulder, CO - 5/19-Present

As a CMF Product Designer/Developer, I drive the seasonal trend direction for PopSockets’ inline collections, influencing design, sales, and marketing strategies. I work cross-functionally with the VP of Design & Brand Partnerships, Industrial Design, and Engineering teams to create compelling surface designs, develop trend-forward colors and materials, and execute innovative new product concepts. My expertise spans Product Design, CMF Strategy, and Graphics, ensuring cohesive and market-driven collections that resonate with diverse consumer segments.

• Develop New Product CMF direction, setting the vision for future colors, finishes, and materials across product categories. Spearhead CMF for the softgoods program, curating textiles, color palettes, and material innovations

• Lead seasonal CMF trend direction and design, providing a foundation for inline product design, sales, and marketing storytelling

• Design CMF and graphics across PopSockets catalogue, brand partnerships, and licensed collections, ensuring consistency and market alignment

• Partner closely with Marketing and Creative teams to develop compelling visual narratives and trend-driven product campaigns

• Produce detailed specification documents and oversee development, managing daily communication with suppliers and overseas manufacturers

• Conduct extensive design, trend, and market research using WGSN, Hypebeast, Vogue, Wallpaper Magazine, social media, and more

• Craft high-quality presentation materials to communicate color and design direction across all departments

• Collaborate with product management on go-to-market strategies, end-of-life planning, and channel management

• Work closely with industrial designers, engineers, and manufacturing partners to ensure successful product execution and resolve manufacturing challenges

• Create product renders and supply marketing with cohesive product stories

• Contribute to creative ideation, concept development, and critical design reviews within the department

• Develop color stories, graphics, and concepts for major brand partnerships and licensing collaborations, including Apple, Anker, Coca-Cola, Disney, Warner Brothers, Vera Bradley, Dunkin’ Donuts, Target (RED), Mondelez, SOG, MXMtoon, and more

• Mentor & Advocate: Active mentor for PopSockets’ charitable division, Best Buy Teen Mentoring Program, and Women in Leadership Administrative Group; represented PopSockets at the 2022 Social Impact Summit panel in Washington, D.C.

Morgan Parish LLC: Owner, Designer
Boulder, CO –7/10 – 5/19

Morgan Parish is a basics inspired, luxury accessories brand launched by Ayeisha Mesinger in 2010.  It drew from classically inspired pieces aiming to be as functional in design as they are timeless, modestly elegant statement pieces.

• Executed all aspects of design, pattern making, development, sales and production, marketing, and web design

• Developed and ensure consistency of brand while seeking out innovation and inspiration

• Managed vendors in all aspects of design process

• Accountable for process improvement, growing business through client relationships, and seeking opportunities to collaborate

• Oversaw selection/development of material and trim

• Presented collections at market

• Coordinated and photographed brand

• Managed social media presence and email blasts, design and maintenance of company website

PACT: Contract Apparel Design
Boulder, CO - 8/18-11/18

Children’s apparel design, maternity apparel design, women’s & men’s sweater design as well as children’s graphics/print design.

BOGS BOOTS: Freelance Print Design
Boulder, CO - 1/16-2/17

Women and children’s footwear print design

Band of Outsiders - Assistant Design/Development
Los Angeles, CA – 05/09 - 07/10 

• Assisted in design/coordinated development of men's/women's clothing & accessories

• Collaborated on concept/development of color, trim, print direction fabric deliveries

• Executed graphic design for various marketing projects/textile designs, executed flat sketches, spec details and completed technical packages

• Created all linesheets and costing sheets

• Participated in fittings and follow up for development samples

• Worked with production/merchant team to transfer development details for production process

• Worked directly with factories, managing development of sales samples in preparation for market

• Coordinated marketing events with national/international Barneys New York locations

• SS'10 fashion week production

Forever 21 - Assistant Designer
Los Angeles, CA - 01/07 - 05/09 

• Assisted in design/designed and supervised production of all categories of apparel, print concept, development and design, including outerwear; knit and woven tops and bottoms; and sweaters for the twelve by twelve line

Education:

• Fashion Institute of Design and Merchandising - Los Angeles, CA – Professional Designate Merchandising Product, 2006

• Boston University - Boston, MA - Bachelor of Arts, Art History, 2003 

• Echo Listening Management Course (2019)

Technical Skills:

• Proficient in: Adobe Illustrator, InDesign and Photoshop, KeyShot, MS Outlook (mac and pc), Google Docs, QuickBooks, Power Point. Experienced in: After Effects, iMovie

• Proficient in: Product Design/Development Apparel/Accessories Design/Development, Sourcing